As the popularity of e-cigarettes among Canadian teens surged, advertisements in stores and on TV contributed to their popularity, and now need to be regulated, researchers say.
In a study published on Monday in the journal Pediatrics, researchers at the University of Texas found children aged 12 to 17 who reported remembering e-cigarette marketing in stores, such as on signs, were nearly twice as likely to start vaping within two and a half years.
The researchers also followed 2,288 youths (aged 12 to 17) and 2,423 young adults (aged 18 to 29) who said they'd never vaped.
Among young adults who recalled both in-store and TV ads, the likelihood they would take up vaping increased by 30 per cent for both forms of marketing, lead author Alexandra Loukas and her team found.
Public health experts and others warned governments that allowing e-cigarette advertising would lead to an uptick among youth and young adults, says Robert Schwartz of the Dalla Lana School of Public Health at the University of Toronto who is currently conducting similar research to Lousas's.
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