The vape company Juul said it doesn’t target teens. Its early ads tell a different story.

https://www.vox.com/2019/1/25/18194953/vape-juul-e-cigarette-marketing

The vape company Juul said it doesn’t target teens. Its early ads tell a different story.
A new analysis of Juul’s marketing campaign suggests it targeted youth from its inception.
By Julia Belluz@juliaoftorontojulia.belluz@voxmedia.com  Jan 25, 2019, 9:10am EST

Juul, the Silicon Valley startup that’s taken over three-quarters of the US e-cigarette market, has repeatedly declared it is in the business of helping adult smokers quit tobacco. But a new analysis of its early advertising campaign tells a very different story.

In a white paper, a team of researchers with Stanford Research Into the Impact of Tobacco Advertising have shared their study of the company’s marketing campaign between Juul’s launch in 2015 and fall 2018. They looked at thousands of Instagram posts, emails, and ads, and came to this searing conclusion: Juul’s marketing “was patently youth-oriented.” Juul also appeared to borrow directly from the tobacco industry playbook.

That’s an important finding, given that the youth vaping trend, which coincided with Juul’s explosion on the market, is viewed as a new public health crisis. A major national survey recently found that the number of high schoolers who used e-cigarettes in the past 30 days has increased by about 75 percent since 2017. 

This crisis has captured the attention of federal regulators, including the Food and Drug
Administration. In April, the FDA demanded that Juul submit documents about its marketing, research, and sales to youth, to better understand the product’s virality with teens. In November, the agency announced it was working to restrict the sale of flavored vape devices online and in stores.
Then in December, Altria, the parent of Philip Morris USA — one of the world’s largest tobacco companies — purchased a third of Juul.

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LOTS OF JUUL ADS ALONG WITH MARLBORO!!!

VIDEO - https://youtu.be/AFOpoKBUyok

New York budget plan puts Big Tobacco (and Big Vape) in a corner

New York budget plan puts Big Tobacco (and Big Vape) in a corner

https://www.lohud.com/story/opinion/perspective/2019/01/25/cuomos-new-york-state-budget-plan-takes-aim-smoking-and-vaping/2657802002/

The governor's proposed budget takes on Big Tobacco and Big Vape (often the same companies) and targets the schemes that make deadly nicotine products appealing to kids.

The "Comprehensive Tobacco Control Policy" outlined in Gov. Andrew Cuomo's 2020 budget tackles things that localities have tried, and failed, to make stick in the face of Big Tobacco.

The state proposal would mandate a license for retailers to sell e-cigarette products, similar to the licenses they need to sell traditional tobacco products. But local governments are embarking on their own licenses to ensure where and how vaping products are sold, Hogan said. They are nicotine delivery systems, after all, and more teens are using them than actually smoking.

What’s Instore for Nico-Teens? 

Pediatricians weigh in on the potential long-term hazards of adolescent vaping

SAVE

• SAVEDby Elizabeth Hlavinka, Staff Writer, MedPage Today 

• January 04, 2019 

Vaping is no longer a passing fad among teenagers, and has turned into a national epidemic, said experts contacted by MedPage Today.

A growing body of literature confirms these fears. Most recently, the large Monitoring the Future survey in 2018 found "the largest single-year increase in use of a monitored substance ever recorded" among high school students in the program's four-decade history.

McGrath-Morrow said tobacco-naive kids who try e-cigarettes will not experience the initial adverse effect in the throat that is felt with tobacco smoking, which makes it much more likely they will continue use and become addicted to the nicotine often packaged in small pods that can contain as much nicotine as up to 20 cigarettes.

"I think this is our opportunity to not let what happened with tobacco products happen, but we only have a small window of opportunity to really push," McGrath-Morrow told MedPage Today. "Even if we don't have all the information, it's pointing in the direction that kids are highly addicted to nicotine and that this could be a gateway to tobacco use, and we know how bad tobacco use is."

But research that determines long-term cardiovascular, respiratory, or neurological effects of nicotine use in adolescents has not been conducted. And this research is likely what will motivate more restrictive guidelines, dispel the notion that e-cigarettes are healthy or benign, and discourage youth from vaping, said Michael Weaver, MD, of McGovern Medical School at UTHealth in Houston.

The problem is that research that could observe these longitudinal changes in adolescent health might take up to a decade to complete, Weaver said.

"We've got at least another 5-10 years before we have good, long-term data on the effects of e-cigarettes on the lungs, the heart, the brain, or something else we hadn't considered, so unless something new emerges early and unexpectedly, [such as] higher doses of vegetable glycerin causes cancer or allergic reactions or something, we're going to have to wait for more data to accumulate," Weaver told MedPage Today. "I think the trend is going to have to run its course for at least a few more year