Vaping companies: Marketing & Deception

Why are vaping companies marketing to Canadians?..........Because they CAN!

Why has the Canadian government failed to control the marketing of vaping devices and products, especially to our children? They made a terrible decision to allow fancy packaging, wide-spread advertising and promotion of vaping devices and supplies. 

• Health Canada Advisory Board on Vaping Products - I find it really difficult that this Board was unable to do the right thing....to protect our kids.
• OCAT - Campaign for Action on Tobacco - Press release. "The risk of more kids addicted to nicotine will increase even more as US-based JUUL products begin to be marketed in Canada. A single JUUL vaping device – which is about the size of a USB flash drive – contains as much nicotine as a pack of cigarettes, and they are often used by kids in schools. The company’s products are now for sale in Ontario retail outlets."
• Health Canada failing to address dangers of growing vaping ‘epidemic’: Cancer society - Global TV
• Mr. Rob Cunningham (Senior Policy Analyst, Canadian Cancer Society) at the Health Committee. "I would like to comment on the claim by Rothmans, Benson & Hedges that they want to end smoking and stop cigarette sales. This is a public relations claim; it is not believable. Why are they not supporting plain packaging for cigarettes, if that is their objective? Why are they funding convenience store associations to talk about contraband and to oppose tax increases for cigarettes?"
• Vape products should not be displayed alongside candy in stores, advocates say - Ottawa Citizen

Main companies 

BAT (Imperial Tobacco) marketing VYPE in major retail outlets, convenience stores, gas stations and supermarkets. Their store displays should never have been approved. 

• BAT Canada VYPE Facebook pages - Don't forget to go there and leave comments. Let us know when they end up on the cutting-room floor. Just try to find any reference about nicotine addiction!
• Imperial Tobacco gets into the vaping business - They make the obvious excuse as to why they selling VYPE. They use major media to deliver their lies!
• Physicians for a Smoke-Free Canada - See VYPE go campaign. Lots of pics of their displays that are most-likely illegal.
• VYPE sales page - Note all of the flavours and nicotine concentrations and even one without nicotine. Just tell them you are over age 19 and they will sell to you. 
• Lobbying group pressures WHO and others to reduce regulation of vaping devices. UK Vaping Industry Association (UKVIA) claims that e-Cigarettes are 95% safer than cigarettes. They ignore the effects on youth that will be much more likely to become addicted to nicotine.
• Teen love vaping flavours - Review of the major companies share in the growing vaping business. 

JUUL

The company, based in California is now here JUUL in Canada. There have been a number of legal issues and challenges to their claims and their marketing to teens. They had 72% of all U.S. sales. 

• JUUL.CA web site
• JUUL launches here in Canada - Press release - Wink-Wink no mention of addiction risk to anyone. 
• Vaping Giant JUUL ducts the claims that they addict Canadians - Sorry, that's just my opinion. 
• JUUL challenged by FDA multiple times - targeting teenagers.
• Lawsuits against JUUL - Consumer Safety Org.
• Users sue JUUL for addicting then to nicotine
• Business Insider - Backlash against JUUL - lawsuits and investigation
• FDA seizes thousands of documents from JUUL - Surprise raid on their SF headquarters. Looking for company sales and marketing practices.
• NY Times says that the FDA seized 50,000 documents - FDA says that JUUL is creating an epidemic of addicted teenagers.
• Modern Wall Street Commentary on YouTube
• How did JUUL become a $15 billion company - YouTube. It's obviously before the raid by the FDA
• FDA warns vendors and manufacturers like JUUL for illegal marketing - RegulatorWatch.com on YouTube
• Why teens are OBSESSED with JUUL? - YouTube

Organizations leading the fight against tobacco and vaping to kids

Campaign for Tobacco-Free Kids

• YouTube page
• Home page - e-Cigarettes
• Twitter pages
• FaceBook page

Physicians for a Smoke-Free Canada

• See VYPE GO! Campaign
• Bill S-5: The threat of widespread advertising for nicotine

Canadian Cancer Society

• Our perspective on e-cigarettes
• Think Before You Vape - Links to Public Service videos "Ooze" and "Egg"
• CCS calls on Ontario government to implement restrictions on display of vaping products
• PSA video