ON THURSDAY, FOOD and Drug Administration Commissioner Scott Gottlieb proposed new rules intended to reverse the epidemic of e-cigarette use among youth, including limiting in-person sales of flavored e-cigarettes to age-restricted areas, and adding stronger age verification for online sales.
Gottlieb called “kid-appealing” flavors, such as candy and fruit, “the core of the epidemic.” However, mint, menthol, and tobacco flavored e-cigarettes are exempt from the proposed changes to help adult smokers trying to quit cigarettes, he said.
The FDA’s proposal is similar to changesannounced by Juul, the leading maker of e-cigarettes, earlier this week. On Tuesday, the company said it would suspend in-store sales of flavors like mango, fruit, creme, and cucumber, but might put them back on shelves if retailers imposed age restrictions. “I think Juul is breathing a big sigh of relief,” says Marc Scheineson, a former FDA associate commissioner and partner at the law firm Alston & Bird.
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